(1) The first condition is obvious. The so-called obvious means that within the effective distance, you can clearly see the text or pattern on the high-speed billboard. This is related to the surrounding environment of the University on the high-speed billboard and their layout.
For example, the Kanban is at a 90 degree angle to pedestrians or drivers, which is the ideal setting direction. The color of high-speed billboards is better than that of the surrounding environment. For example, the light high-speed billboards in many dark high-speed billboards are more prominent.
(2) The legible text patterns on high-speed billboards or billboards should be clear, with appropriate spacing, easy to read and identify. Generally speaking, advertisers tend to pile up words on billboards, thinking that they can make full use of the space of high-speed billboards, but they don't know that it will have adverse effects. With the increase of characters, the fonts become more and more dense and full of high-speed billboards, which not only can't attract the attention of passers-by, but also can't be seen clearly in long-distance or fast travel.
(3) Highlight the striking and outstanding design of high-speed billboards. Today's city billboards or signs, row by row, share forests, competition, all need their poles. Among them, mediocre design is not only inconspicuous, but also misleading or counterproductive. Modern times are full of information. Most people turn a blind eye to high-speed billboards unless they are looking for the products or stores they need. Therefore, only the design of excellent pictures, or creative text description, in order to stand out in many competitors, win favor.
(4) Handwriting is easy to distinguish and use different fonts, can reflect the characteristics of products, such as fine lines, suitable for women related product performance, such as cosmetics, clothing and so on. On the contrary, bold type shows masculinity and applies to political slogans or products related to men. No matter what font is used, the handwriting should be clear and legible. Because some fonts are suitable for close reading, such as newspapers and magazines, but not for long-term viewing, we should pay attention to the selection of fonts when designing high-speed billboards.
Matters needing attention in the design of billboards on Expressways
(5) In the past, in China, most of the high-speed billboards with unique shapes were "plaques" and "couplets", without any change. In fact, an eye-catching high-speed billboard not only strictly follows the principles of being obvious, readable, eye-catching and easy to distinguish, but also pays attention to the shape of the high-speed billboard.
With the above summary of Jinan billboard production, we hope to help our customers. If there is anything you don't understand or ask for help, please click our website: http://www.jnguanggaopai.com Or call consultation, we will try our best to solve for you