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广告设计应该关注哪些内容?

所属分类:行业资讯 发布时间:2020-09-21 来源:http://www.jnguanggaopai.com/ 浏览量:18

1.紧跟时代:随着社会进步和发展,现代化社区管理已成为高端社区的标志,道闸悄然出现在小区大门,地下车库出入口,其作用道管理车辆出入,道闸灯箱广告也随之兴起的一种新型户外媒体,他主要分布在人流量密集的出入口,例如:小区入口,停车场,高速路口等,他是一种针对中,高端消费群体开发的广告产品。
1. Keep up with the times: with the progress and development of society, modern community management has become the symbol of high-end community. The gate quietly appears at the gate of the community and the entrance and exit of the underground garage. Its function is to manage the access of vehicles, and the advertising of gate light box is also rising. It is mainly distributed in the entrance of residential area, parking lot and expressway He is a kind of advertising product developed for medium and high-end consumer groups.
厦门道闸广告,道闸广告图片
Xiamen Road gate advertisement, road gate advertisement picture
2.应运而生:当汽车已成为当今社会一种大众化的代步工具,中国城市的汽车拥有量接近城市人口的1/3,这是一个高学历,高收入,高消费群体,这就要求我们从有车一族所接触的场所入手,有车一族的市场终将成为商家最终的争夺战场,而道闸灯箱广告就是为此应运而生。
2. Emerge as the times require: when the automobile has become a popular means of transportation in today's society, the car ownership in Chinese cities is close to 1 / 3 of the urban population, which is a group with high education, high income and high consumption. This requires us to start from the places where the car owners contact, and the market of car owners will eventually become the battle field for businesses, and the advertising of light box at the gate is for this purpose Born by luck.
3.高度关注:社区/地库道闸灯箱距离地面约1.3米,高此度为受众最佳视觉范围。
3. High attention: the gate light box of community / basement is about 1.3m away from the ground, and the height is the best visual range for the audience.
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4.强制传播:道闸灯箱安装在社区与地库进出口,是行人与车辆必经之地,进入社区/地库车辆/行人都会关注道闸的起落,因此构成了道闸灯箱100%的传播率和完美的信息传播效果,由此构建一个无缝化/精确化的传播模式.。
4. Compulsory communication: the light box of the barrier is installed at the entrance and exit of the community and basement, which is the only place for pedestrians and vehicles. When entering the community / basement, vehicles / pedestrians will pay attention to the rise and fall of the barrier. Therefore, it constitutes a 100% transmission rate and perfect information dissemination effect of the barrier light box, so as to build a seamless / accurate communication mode.
5.低干扰度:道闸广告周围没有任何形式的广告媒介,具有唯一性,具有安静/温馨的传播环境,从而使目标受众产生强烈的品牌记忆性.。
5. Low interference: there is no advertising media around the gate advertisement, which is unique and has a quiet / warm communication environment, so that the target audience has a strong brand memory.
6.高性价比:与其他媒体相比,只需投入一/二杆道闸就可以覆盖该楼盘范围内所有车主,包括所有住户及经过人群,有更少的投入创造更大的广告效益,这才是广告媒体的精髓所在.。
6. High cost performance ratio: compared with other media, only one / two pole gate can cover all car owners within the scope of the building, including all residents and people passing by. With less investment, it can create greater advertising benefits, which is the essence of advertising media.
7.高重复性:业主每天进出社区/地库必看,从而使目标受众对品牌产生深刻的记忆和识别性,广告牌制作提高目标受众对品牌的认识.。
7. High repeatability: the owners must look at the community / basement every day, so as to make the target audience have a deep memory and recognition of the brand, and the production of billboards can improve the target audience's understanding of the brand.
户外广告的形式有很多种,首先我们要分析的是户外的优势和逆势,户外以它醒目的位置和大幅的标志给人一种震撼的广告效应,但是随着广告公司无序竞争的结果导致了满大街的户外广告林立的状态,为此,越来越多的震撼使得老百姓见怪不怪,熟视无睹,固定的表现形式每时每刻都在呈现,也就是说我们所要表现的应该是我们长期企业行为的一种体现,这种体现是在向我们的诉求对象陈诉我们企业的行为。
There are many forms of outdoor advertising. First of all, we need to analyze the advantages and disadvantages of outdoor. Outdoor has a shocking advertising effect with its eye-catching position and large logo. However, with the result of disordered competition of advertising companies, outdoor advertisements are everywhere. Therefore, more and more shocks make ordinary people feel strange, turn a blind eye to them and fix them In other words, what we want to show should be a manifestation of our long-term corporate behavior, which is to tell the behavior of our enterprise to the object of our appeal.
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