1. Keep up with the times: with the progress and development of society, modern community management has become the symbol of high-end community. The gate quietly appears at the gate of the community and the entrance and exit of the underground garage. Its function is to manage the access of vehicles, and the advertising of gate light box is also rising. It is mainly distributed in the entrance of residential area, parking lot and expressway He is a kind of advertising product developed for medium and high-end consumer groups.
Xiamen Road gate advertisement, road gate advertisement picture
2. Emerge as the times require: when the automobile has become a popular means of transportation in today's society, the car ownership in Chinese cities is close to 1 / 3 of the urban population, which is a group with high education, high income and high consumption. This requires us to start from the places where the car owners contact, and the market of car owners will eventually become the battle field for businesses, and the advertising of light box at the gate is for this purpose Born by luck.
3. High attention: the gate light box of community / basement is about 1.3m away from the ground, and the height is the best visual range for the audience.
4. Compulsory communication: the light box of the barrier is installed at the entrance and exit of the community and basement, which is the only place for pedestrians and vehicles. When entering the community / basement, vehicles / pedestrians will pay attention to the rise and fall of the barrier. Therefore, it constitutes a 100% transmission rate and perfect information dissemination effect of the barrier light box, so as to build a seamless / accurate communication mode.
5. Low interference: there is no advertising media around the gate advertisement, which is unique and has a quiet / warm communication environment, so that the target audience has a strong brand memory.
6. High cost performance ratio: compared with other media, only one / two pole gate can cover all car owners within the scope of the building, including all residents and people passing by. With less investment, it can create greater advertising benefits, which is the essence of advertising media.
7. High repeatability: the owners must look at the community / basement every day, so as to make the target audience have a deep memory and recognition of the brand, and the production of billboards can improve the target audience's understanding of the brand.
There are many forms of outdoor advertising. First of all, we need to analyze the advantages and disadvantages of outdoor. Outdoor has a shocking advertising effect with its eye-catching position and large logo. However, with the result of disordered competition of advertising companies, outdoor advertisements are everywhere. Therefore, more and more shocks make ordinary people feel strange, turn a blind eye to them and fix them In other words, what we want to show should be a manifestation of our long-term corporate behavior, which is to tell the behavior of our enterprise to the object of our appeal.