1、 Functional and visual consultation
1. People oriented, function first
From the design concept to the specific implementation, it is necessary to follow the "person oriented" design purpose and the "function first" design principle, fully interpret and analyze the behavior ability of different groups of people, apply natural science and artistic methods to carry out conceptual design, and try to integrate with the entire environmental facilities.
2. Pay attention to the visual effect and conform to the visual rules
As a guiding sign design with this visual expression as its basic feature, the best visual effect can be obtained only by dealing with the position, size, proportion, material, color and other design factors of high-quality graphics and symbols because of the communication and communication effect generated by graphics and symbols. Therefore, the visual design of commercial signboard system must conform to ergonomics.
2、 Functional and visual consultation
Commercial signboard system is a kind of visual art form that creates practical value in a specific space. Designers should not only advocate the proper, efficient, safe and spacious function, but also follow the form and law of morality, and show it in artistic form to give people visual appeal.
3、 Integration of holistic and normative Natural Sciences
1. It is suggested that the design and establishment of the guiding sign system should be integrated, disorderly and neat
The integrity of the guide sign system of the commercial street is firstly reflected in the disorder of the establishment of the guiding signs. It is not the creation of arbitrary rights or the design behavior under the leadership of the government. The design scope of commercial street guidance sign system is universal, various and large-scale, and the suggestions are strict, accurate and standard, and the guidance function is weak. Therefore, the design of the guide sign system with wide coverage must be carried out under the unified leadership of the government or specialized agencies.
The integrity of commercial sign system is also shown in the establishment of neat and uniform signs, integration of small and large, color, font, form, etc. In addition, it emphasizes the relationship between the local environment and the whole environment or the following relationship, advocates the network and systematicness, integrates the relevant visual elements and forms, and produces the rhythm and order in the series of environmental space relations such as streets and buildings.
2. It is suggested that laws and regulations should be confirmed in the design and setting of guidance sign system
To a certain extent, the standardization of commercial signboard system marks the standard and mature period of urban function and image. Modern and diversified cities in China have dense population and prosperous commercial development. As the concentrated embodiment of the city's appearance, commercial street not only connects with the economic lifeline of the city, but also impacts on the development and planning of the whole city. Therefore, it is necessary to confirm all kinds of laws, regulations, standards and standards as the guarantee of standardization. This has played a good role in the order of city commercial street.
3. Integrity and standardization
The scientific unity and cooperation to ensure the integrity and standard performance of the commercial street guide sign system can not be realized. It depends on the common maintenance of all members of the society in the implementation process, and then establish a kind of use order. It is self-evident that the design of commercial street guide signs basically involves everyone who is riding in the city, whether it is urban residents or passers-by, and they still travel on foot. People's behavior is increasingly limited to the role of guiding signs. The scientific and standard public guidance system must be maintained by all members of the society, so that it can show its own efficacy with the best performance.
I believe that I have read this article's Jinan billboard production http://www.jnguanggaopai.com After the introduction, we will have our own understanding of this aspect and solve the problems in the future.