1. Creativity can also be said to be our simple language. The purpose of advertising is to spread, play too complex, people do not understand, it will not play a role.
2. The size of the word. Generally speaking, words should be 16 cm high at a distance of 50 meters. If you want to see clearly at a distance of 120 meters, words should be at least 1.35 meters high. This is the basic requirement of perspective.
3. Try to use standard boldface. Don't play with artistic characters, especially calligraphy and cursive. Let people understand and know in the shortest time.
4. The theme is single, and the picture and text are simple and clear. An advertisement can only have one theme, not one advertisement with multiple themes, which makes people not know what to say. Try not to column data, if column, also simple. For example, Alibaba wrote on a large billboard on the highway that seven million businessmen are using Alibaba. People can understand the function and scale of this B2B e-commerce platform.
5. Be suggestive. Since the audience is the flow of pedestrians, then in the design we should consider the audience through the advertising signboard location, time. Pedestrians are not willing to accept the tedious pictures. Only by attracting the attention of pedestrians in the form of concise pictures and revealing, can they attract the audience to watch the advertisement signboard. Therefore, the design of outdoor advertising signboard should pay attention to the suggestiveness, the combination of pictures and text, the image as the leading, the text as the auxiliary, the use of text should be simple and clear, avoid lengthy.
6. Someone advertises the product. People are always interested in people. If an enterprise has money, it can hire a star to speak for it. If it has no money, it can find a beauty advertisement that is not famous. It can also find a person with special characteristics or cultural background to speak for it.
7. Location selection. Some advertisements are well placed and people can see them all, while others are rarely seen.