济南户外广告牌制作
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济南大型广告牌
济南广告牌安装
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济南广告牌安装设计这些方面考虑到了吗?

所属分类:公司动态 发布时间:2021-02-10 来源:http://www.jnguanggaopai.com/ 浏览量:18

1、创意也可以说是我们简单的语言。广告的目的是传播,玩的太复杂,人都看不懂,那就起不到作用了。
 
1. Creativity can also be said to be our simple language. The purpose of advertising is to spread, play too complex, people do not understand, it will not play a role.
2、字的大小。一般说,五十米的距离文字应当在16厘米高,120米距离要看的清楚的话文字至少要一米三五高。这是视角方面的基本要求。
2. The size of the word. Generally speaking, words should be 16 cm high at a distance of 50 meters. If you want to see clearly at a distance of 120 meters, words should be at least 1.35 meters high. This is the basic requirement of perspective.
3、尽量用规范的黑体字。不要玩艺术字,特别是书法和草书。要让人在最短时间了解和知道。
3. Try to use standard boldface. Don't play with artistic characters, especially calligraphy and cursive. Let people understand and know in the shortest time.
4、主题单一,画面和文字简单明了。一个广告只能一个主题,不能一个广告多个主题,让人不知道说什么。尽量不列数据,若列,也简单。比如说阿里巴巴在高速公路上的大型广告牌上写了一句话:有700万商人正在使用阿里巴巴。人们看了就能明白这个B2B电子商务平台的功能和规模。
济南广告牌安装
4. The theme is single, and the picture and text are simple and clear. An advertisement can only have one theme, not one advertisement with multiple themes, which makes people not know what to say. Try not to column data, if column, also simple. For example, Alibaba wrote on a large billboard on the highway that seven million businessmen are using Alibaba. People can understand the function and scale of this B2B e-commerce platform.
5、要有提示性。既然受众是流动着的行人,那么在设计中就要考虑到受众经过广告招牌的位置、时间。繁琐的画面,行人是不愿意接受的,只有出奇制胜地以简洁的画面和揭示性的形式引起行人注意,才能吸引受众观看广告招牌。所以户外广告招牌设计要注重提示性,图文并茂,以图像为主导,文字为辅助,使用文字要简单明快切忌冗长。
5. Be suggestive. Since the audience is the flow of pedestrians, then in the design we should consider the audience through the advertising signboard location, time. Pedestrians are not willing to accept the tedious pictures. Only by attracting the attention of pedestrians in the form of concise pictures and revealing, can they attract the audience to watch the advertisement signboard. Therefore, the design of outdoor advertising signboard should pay attention to the suggestiveness, the combination of pictures and text, the image as the leading, the text as the auxiliary, the use of text should be simple and clear, avoid lengthy.
6、有人为产品做广告。人一直是对人感兴趣的。企业有钱就请明星代言,没钱可以找没出名的美女广告,也可以找有特色或文化方面背景的人代言。
6. Someone advertises the product. People are always interested in people. If an enterprise has money, it can hire a star to speak for it. If it has no money, it can find a beauty advertisement that is not famous. It can also find a person with special characteristics or cultural background to speak for it.
7段选择。有的广告立的地方很好,人们都能看到,能看全,有的则大家很少看。
7. Location selection. Some advertisements are well placed and people can see them all, while others are rarely seen.
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