(1) High speed billboard design is obvious, the first condition is obvious. The so-called obvious means that you can clearly see the words or patterns on the high-speed billboard within the effective distance. This is related to the surrounding environment of the senior high-speed billboard and their layout. For example, the Kanban is at a 90 degree angle to pedestrians or drivers, which is the ideal setting direction. The color of high-speed billboards is better than that of the surrounding environment. For example, the light color high-speed billboards in many dark color high-speed billboards are more prominent.
(2) The clear and easy to read characters and patterns on high-speed billboards or billboards should be clear, with appropriate spacing, easy to read and easy to identify. In general, advertisers tend to pile up text on billboards, believing that they can make full use of the space on high-speed billboards, but they don't know that this will have adverse effects. With the increase of words, the font becomes more and more dense, full of high-speed billboards, not only can't attract the attention of passers-by, but also can't see clearly in long-distance or fast travel.
(3) Highlight the eye-catching and prominent design of high-speed billboards. Today's city billboards or signs, row by row, share forests, competition, all need their poles. Among them, the mediocre design is not only inconspicuous, but also misleading or counterproductive. Modern times are full of information. Most people turn a blind eye to high-speed billboards unless they are looking for the product or store they need. Therefore, only the design of excellent pictures, or creative text description, can stand out in many competitors and win favor.
(4) Handwriting is easy to distinguish and use different fonts, can reflect the characteristics of the product, such as fine lines, suitable for women related product performance, such as cosmetics, clothing, etc. On the contrary, bold characters show masculinity and apply to political slogans or products related to men. No matter what typeface is used, the writing should be clear and legible. As some fonts are suitable for close reading, such as newspapers and magazines, but not suitable for long-term viewing, the selection of fonts should be paid attention to when designing high-speed billboards.
Notice of Expressway billboard design
(5) In the past, in China, high-speed billboards with unique shapes were mostly "plaques" and "couplets", without any change. In fact, an eye-catching high-speed billboard not only strictly follows the principles of being obvious, readable, eye-catching and easy to distinguish, but also pays attention to the shape of the high-speed billboard.