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高速公路单立柱广告牌设计标准有哪些?

所属分类:公司动态 发布时间:2020-08-14 来源:http://www.jnguanggaopai.com/ 浏览量:18

  (1)高速广告牌设计明显,第一个条件明显。所谓明显就是说,在有效距离内,你可以清楚地看到高速广告牌上的文字或图案。这与高速广告牌上的大校周围环境以及它们的布局有关。例如,看板与行人或司机呈90度角,这是最理想的设置方向。高速广告牌的颜色比周围环境色调好,如许多深色高速广告牌中的浅色高速广告牌更为突出。
  (1) High speed billboard design is obvious, the first condition is obvious. The so-called obvious means that you can clearly see the words or patterns on the high-speed billboard within the effective distance. This is related to the surrounding environment of the senior high-speed billboard and their layout. For example, the Kanban is at a 90 degree angle to pedestrians or drivers, which is the ideal setting direction. The color of high-speed billboards is better than that of the surrounding environment. For example, the light color high-speed billboards in many dark color high-speed billboards are more prominent.
  (2)高速广告牌或看板上清晰易读的文字图案应清晰、间距适当、简单易读、易于识别。一般来说,广告商倾向于在广告牌上堆积文字,认为他们可以充分利用高速广告牌的空间,但他们不知道这会产生反效果。随着文字的增多,字体变得越来越孝密集、布满了高速广告牌,不仅不能吸引路人的注意,而且在长途或快速旅行中也看不清楚。
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  (2) The clear and easy to read characters and patterns on high-speed billboards or billboards should be clear, with appropriate spacing, easy to read and easy to identify. In general, advertisers tend to pile up text on billboards, believing that they can make full use of the space on high-speed billboards, but they don't know that this will have adverse effects. With the increase of words, the font becomes more and more dense, full of high-speed billboards, not only can't attract the attention of passers-by, but also can't see clearly in long-distance or fast travel.
  高速公路广告牌
  Highway billboard
  (3)突出高速广告牌的醒目、突出设计。 今天的城市广告牌或标志牌,一排排一排,共有森林,竞争,都需要它们的杆子。其中,平庸的设计不仅不显眼,而且误导或适得其反。现代充满了信息。大多数人对高速广告牌视而不见,除非他们有意寻找他们需要的产品或商店。因此,只有设计优秀的图片,或创意文字描述,才能在众多竞争对手中脱颖而出,赢得青睐。
  (3) Highlight the eye-catching and prominent design of high-speed billboards. Today's city billboards or signs, row by row, share forests, competition, all need their poles. Among them, the mediocre design is not only inconspicuous, but also misleading or counterproductive. Modern times are full of information. Most people turn a blind eye to high-speed billboards unless they are looking for the product or store they need. Therefore, only the design of excellent pictures, or creative text description, can stand out in many competitors and win favor.
  (4)笔迹易于区分和使用不同的字体,能够反映产品的特点,如细纹,适合与女性有关的产品性能,如化妆品、服装等。相反,粗体字显示男子气概,适用于与男子有关的政治口号或产品。无论使用什么字体,字迹都应清晰可辨。由于有些字体适合近距离阅读,如报纸、杂志等,但不适合长期观看,所以在设计高速广告牌时应注意字体的选择。
  (4) Handwriting is easy to distinguish and use different fonts, can reflect the characteristics of the product, such as fine lines, suitable for women related product performance, such as cosmetics, clothing, etc. On the contrary, bold characters show masculinity and apply to political slogans or products related to men. No matter what typeface is used, the writing should be clear and legible. As some fonts are suitable for close reading, such as newspapers and magazines, but not suitable for long-term viewing, the selection of fonts should be paid attention to when designing high-speed billboards.
  高速公路广告牌设计注意事项
  Notice of Expressway billboard design
  (5)过去,在中国,形状独特的高速广告牌大多是“牌匾”、“对联”,没有任何变化。 事实上,一个引人注目的高速广告牌,不仅严格遵循明显、可读、醒目、易辨别的原则,而且注意高速广告牌的形状。
  (5) In the past, in China, high-speed billboards with unique shapes were mostly "plaques" and "couplets", without any change. In fact, an eye-catching high-speed billboard not only strictly follows the principles of being obvious, readable, eye-catching and easy to distinguish, but also pays attention to the shape of the high-speed billboard.
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